Sunday, May 24, 2020

The Information Systems Requirements and Subsequent...

The Information Systems requirements and subsequent evaluation of the impact these systems will have on the business ‘Ready to Eat, Executive summary This report is to be delivered by 25th May 2010 and is designed advise Rebecca Smith about various information system possibilities that would best suit the requirements of Rebecca’s business ‘Ready To Eat’ (RTE). The report firstly describes what an information system is, its purpose and how they work. This report will then discuss the increasing globalisation of markets and how IS can be utilised in small businesses to capitalise on these new markets and improve their competiveness. Further discussion are delivered on what information systems are available and describes how IS†¦show more content†¦Whilst there are many challenges inherent in development of such systems, these systems can offer businesses a number of advantages such as a competitive tool to develop new products and services, integrate with suppliers, compete against rivals, and make effective and efficient changes to business operations. There is a diversity of sophisticated hardwar e, software and communications technologies, used in information systems in today’s business which makes it sometimes difficult to classify these systems in any one category. Whilst the function of information system can overlap they all seek to benefits business by supporting business processes and operations, supporting decision making by employees and manager and supporting strategies for competitive advantages (Chad, Yu-An Shu-Woan 2007). Mangers depend on information system for decision making to help organise the data around them when they cannot process that data accurately and within the short period of time available to them. Managers will use this information to make decisions which have a positive effect on the future of the business. To properly assess the effect in the future of the decisions to be made diverse tools come into play. An effective information system should integrate forecasting the future, and because their choices have been made, such a system mustShow MoreRelatedCRM Development and Implementation at McDonalds4250 Words   |  17 Pagesthat both are usually limited, it is necessary that projects that are selected by an organization provide an excellent return on investment on both the capital and resources invested. The high level of uncertainty that characterizes the modern business environment has made project selection to be a critical aspect of project management. This is because it makes the difference between operational life and the ultimate operational death of an organization. The decisions arrived at during projectRead MoreFood Safety Management Systems9052 Words   |  37 Pagesthat the establishment shall always fulfill their demands and expectations both the expressed and unexpressed expectations. They trust that the food cooked in the restaurant is safe to eat and will not make them sick after eating. Providing customers with safe food is not only important for the success of a business but also mandatory by law. A Food safety Management Program which is intended to prevent food poisoning by following safe food preparation practices; this involves taking measures necessaryRead MoreA Paper Work of Customer Relationship Management of Tesco, and an Analysis of Consumer Behaviour, Business Environment and Pestel .4053 Words   |  17 Pagesleading retailer in UK. It manages over a thousand supermarkets, hypermarkets, and convenience stores in the United Kingdom, Ireland, Central Europe and Asia. The study analyzed the customer relationship management, changes in consumer behavior, business environment, and PESTEL, which is very important in strategic and competitive study of an organization, especially in the retail and service industry. Since the retail industry undergoes very diverse change almost everyday, it is just right thatRead MoreMcdonalds. Human Resources9534 Words   |  39 Pageslot of information which helped us a lot in the project. INTRODUCTION McDonald’s brand is the leading global foodservice retailer with more than 30,000 local restaurants serving almost 50 million people in 120 countries each day. FOUNDERS: It’s rich history began with its founder`s vision and their commitment to be peoples favorite place and way to eat with inspired employees who delight each customer with unmatched quality, service, cleanliness and value every time. The business was startedRead MoreInternational Human Resource Management in Ikea4879 Words   |  20 Pages6 Recruitment 6 Selection 7 Expatriate issues 8 Development 9 Performance appraisal 9 Trainings 10 Compensation system 11 Special points in IKEA’s IHRM Practice 13 Problems and recommendations 14 SWOT-analysis 14 Problems 15 Recommendations 16 Description of the company IKEA is a privately held, international company that designs and sells ready-to-assemble furniture such as beds, chairs, desks, appliances and home accessories. The company is the worlds largest furnitureRead MoreInternational Human Resource Management in Ikea4886 Words   |  20 Pagesinstruments 6 Recruitment 6 Selection 7 Expatriate issues 8 Development 9 Performance appraisal 9 Trainings 10 Compensation system 11 Special points in IKEA’s IHRM Practice 13 Problems and recommendations 14 SWOT-analysis 14 Problems 15 Recommendations 16 Description of the company IKEA is a privately held, international company that designs and sells ready-to-assemble furniture such as beds, chairs, desks, appliances and home accessories. The company is the worlds largest furniture retailerRead MoreHrm Policies10725 Words   |  43 Pagesdescribe formal systems devised for the management of people within an organization. These human resources responsibilities are generally divided into three major areas of management: staffing, employee compensation, and defining/designing work. Essentially, the purpose of HRM is to maximize the productivity of an organization by optimizing the effectiveness of its employees. This mandate is unlikely to change in any fundamental way, despite the ever-increasing pace of change in the business world. AsRead MoreAn Evaluation of an on-Farm Food Safety Program for Ontario Greenhouse Vegetable Producers; a Global Blueprint for Fruit and Vegetable Producers51659 Words   |  207 PagesAn evaluation of an on-farm food safety progra m for Ontario greenhouse vegetable producers; a global blueprint for fruit and vegetable producers A Thesis Presented to The Faculty of Graduate Studies Of The University of Guelph by Benjamin J. Chapman In partial fulfillment of requirements for the degree of Master of Science February, 2005 ( Benjamin Chapman, 2005 Abstract An evaluation of an on-farm food safety program for Ontario greenhouse vegetable producers; a globalRead MoreKellogg Annual Report50191 Words   |  201 PagesTrademarks 1 Selected Financial Data 12 Financial Statements 27 â„ ¢ strength of the â„ ¢ Table of ConTenTs 4 Financial Highlights 6 Letter to Shareowners Management’s Discussion Analysis 13 Notes to Financial Statements 31 Shareowner Information and â„ ¢ PeRFoRmAnCe â„ ¢ FoR moRe thAn A CentuRy, Kellogg Company has been dedicated to producing great-tasting, high-quality, nutritious foods that consumers around the world know and love. With 2009 sales of nearly $13 billion, KelloggRead MoreProject Managment Case Studies214937 Words   |  860 PagesSTUDIES, SECOND EDITION HAROLD KERZNER, Ph.D. Division of Business Administration Baldwin-Wallace College Berea, Ohio John Wiley Sons, Inc. This book is printed on acid-free paper. @ Copyright O 2006 by John Wiley Sons, Inc. All rights reserved. Published by John Wiley Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical

Wednesday, May 13, 2020

The Fourth Millennium Development Goal - 1230 Words

†¢ The fourth Millennium Development Goal (MDG 4) established by the United Nations in 2000 is to reduce child mortality. Its target is to reduce by two-thirds, between 1990 and 2015, the mortality rate of children under five. †¢ Since then, the under-five mortality has decreased globally by 47% and many countries are well on their way to achieving MDG 4. Unfortunately Pakistan is not one of those countries, and its progress has been incredibly slow. †¢ Progress on MDG 4 is measured against six key indicators, but despite some gains, the country is off track for 5 out of the 6 indicators. †¢ 1) The under-five mortality rate which has seen a moderate decline from 117 per thousand live births in 1990 to 89 per thousand live births in 2013. However the target for this indicator is 52, and Pakistan is well off track from achieving. †¢ 2) The infant mortality rate, in the same time period dropped from 102 to 74 per thousand live births, which is not an optimistic number seeing as the target for this indicator is 40. †¢ 3) The proportion of fully immunized children 12-23 months is aimed at 90 per 1000 children. The latest National value shows improvement from 53% in 2001 to 80% in 2013 yet there is an urgent need to speed up this process; immunization against the common communicable diseases is important in preventing morbidity and mortality against children. †¢ 4) Proportion of 1-year children immunized against measles shares the same aim (90) as indicator 3 although the figureShow MoreRelatedMillennium Development Goals : The Millennium Goals1518 Words   |  7 PagesMillennium Development Goals The Millennium Development Goals (MDGs) are, eight goals put in place by the 191 UN states, the goals are set to be reached by the year 2015. Signed September of 2000, according to the World Health Organization (WHO) 2015, the United Millennium Declaration commits leaders of the world to combat literacy, hunger, environmental degradation, disease, and discrimination against women. Having specific targets and indicators, the MDGs are acquired from this DeclarationRead MoreObjectives Of The Millennium Development Goals1478 Words   |  6 PagesThe project Millennium Development Goals (MDGs) are the goals made by all the United Nations member which design for addressing extreme poverty in many dimensions. The Millennium development Goals has drawn attention to 191 countries with eight international development goals in order to cutting the amount of extreme poverty worldwide in half within a set of time on 2015. The MDGs contain the goals of extreme poverty in income, education, g ender equality, hunger, disease and environmental sustainabilityRead MoreThe Universal Declaration Of Human Rights Essay1090 Words   |  5 PagesLatin America and the Caribbean Initiative, The Hunger Project, Hunger Solutions Institute, India Food Banking Network, International Federation of Organic Agriculture Movements, International Federation for Home Economics, International Fertilizer Development Center, International Fertilizer Industry Association, International Public Relations Association, K norr, Little Herds, Muslims Against Hunger, Nine is Mine, One Acre Fund, Pedevilla, Presidents United to Solve Hunger, Prosalus, Save the ChildrenRead MoreAnalyse the Causes of Poverty in the World and Evaluate Attempts to Address It on a Global Scale1391 Words   |  6 Pagesdeveloping countries lack the essential raw materials and knowledge and skills gained through formal education and training. 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The MDGs report of 2015 was analyzedRead MorePopulation Growth And Its Effects1409 Words   |  6 Pagesdown. The United Nations have created the Millennium Development Goals which help develop some of the poorest countries in the world. It is believed that if conditions in these countries improve and if they develop more then the population growth rate will go down. If this happens then it is believed that some of the environmental problems will go away.The Millennium Development Goals are a set of eight goals that each include a few targets to achieve the goal. They are basically a to do list to helpRead MoreOriental Institute Museum Essay997 Words   |  4 PagesOriental institute Museum is part of the university of chicago, a research facility Opposed to a teaching facility such as Wright college, the university is located in one of the most upcoming areas, also given one of many best chicago neighborhood development awards. 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The first target, â€Å"by 2030 ensure universalRead MoreEssay Sustainable Development and Population Control1569 Words   |  7 PagesSustainable Development and Population Control      Ã‚  Ã‚   A nineteen year old pregnant Chinese girl is forced to abort because she is too young to have a child. Iran, an Islamic nation, instructs religious leaders to promote contraception as a social duty. A Norwegian international banker worries about migratory tensions that would engulf his nation with waves of third world immigrants. A Los Angles Times article decries the lack of an official United States population policy. What do theseRead MoreThe Last Class Session Of New York City921 Words   |  4 Pagesto rehabilitation of governments. Likewise, the Department of Political Affairs was established in 1992 with a major purpose of conflict prevention through diplomacy. The UN Conference on Environment and Development (UNCED) or the Rio Summit, held in 1992, agreed on the sustainable development agenda. Another conference, World Conference on Human Rights in 1993 reaffirmed the inherent rights of man. These events and initiatives operated as silos; that is, there was no deliberate effort to coordinate

Wednesday, May 6, 2020

World History Chapter Free Essays

You didn’t have to depend on anything, for example if you were a farmer you had to depend on your crops for survival because if the plants died, you could starve to death- Didn’t require much time like farming would- You could easily move around town or country. As for farming you would have to stay in your farm because all of your crop were already planted and it would take much more time to replant. 0 Why was the Neolithic Revolution considered so highly significant? How did the Neolithic Revolution effect gender roles? The Neolithic Revolution was considered so highly significant because at this time people started farming since new technology was being invented, it made things easier. We will write a custom essay sample on World History Chapter or any similar topic only for you Order Now Population grew immensely due to the change of life style from hunting and gathering to farming. The Neolithic Revolution effected gender roles because before anyone started farming the men was the one who would go out and hunt while the woman cooked and gathered the food. But once farming started both gender were able to do the same Job. Compare and contrast homo sapiens and homo erects in regards to surviving. Both Homo erects and Homo sapiens migrated from Africa to various parts of Europe and Asia. It made it easier to migrate around because of low sea levels associated with the Ice Age. Homo sapiens migrated from Africa during a wet period and crossed the land bridge to the Americas during the last glacial period. These migrations were lead by minor physical evolutionary changes such as changes in skin pigmentation. However, humans adapted to their new environments not through biological evolution but through a process of technological adaptation. Compare the slave systems of Mesopotamia empires and Egypt. In Mesopotamia Empires many of role than they would in the later societies of Greece and Rome. They were identified by a distinctive hair style rather than chains or brands, they would have a barber shave off the telltale mark if they were lucky enough to regain their freedom. On the other hand, Slavery in Egypt existed on a limited scale and was of little economic significance. But humane treatment softened the burden of slavery, as did the possibility of being freed. Slavery was not very common or bad in Egypt as it was in he Mesopotamia empires List the indicators of a â€Å"civilization†. 0(1) cities as administrative centers, 0(2) a political system based on defined territory rather than kinship, 0(3) many people engaged in specialized, non-food-producing activities, 0(4) status distinctions based largely on accumulation of wealth, 0(5) monumental building, 0(6) a system for keeping permanent records, 0(7) long-distance trade, and (8) sophisticated interest in science and art. 0 How did the religious beliefs in Mesopotamia and in Egypt reflect the relationships between the environment and the people? How to cite World History Chapter, Papers

Monday, May 4, 2020

Big City Description Stone Cold free essay sample

I knew I shouldnt have done this, not like this, not today Not any day. I cant turn back now, its too late for that, and in fact it was too late 3 hours ago, sitting on the plane I stare out of the window trying to look at the New York streets, but the shapes are a meaningless blur. Theres hardly any green, I notice every color of the rainbow, but no green. Its nothing like home -Snap out of alt- I tell myself sternly. I look at the hole that I dug in the tired upholstery of the worn seat, Thatll be 24 dollars, doll, the cabin says, his tone of voice clearly Implying that this wasnt the iris time he was trying to get through to me but his face Is a mask of nonchalance and amusement, its like he has two personalities that are fighting to show In one way or another Stiffly and without looking him In the eyes, I put a $50 bill In his hand and leave, not waiting for change. We will write a custom essay sample on Big City Description: Stone Cold or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The pungent smell of car fumes was unbearable; so was the amount of people.To be quite honest, the whole city came as a huge surprise, the Images In books lied, or maybe they hadnt and I made It out to be more perfect than It actually was.. . Most people were thankfully keeping to themselves, though some were openly staring; their icy glares like knives on my back. Others were something Id call rather eccentric, one woman with a homeless sign looked up and smiled, a toothless genuine smile, I would have given her money, if not for her eyes; they looked like grey polished stones, dead eyes in a live body -Dont look into nobodys eyes- I remind myself.Another man laughed at a joke that only he seemed to hear. Right then I realized I had stayed in this street for far too long As I elk I look up into the bruised sky, its dotted with grayish clouds; I have the sudden urge to clear them away to see nothing but the flares of the celestial sun casting a dreamy haze upon the sky, announcing the arrival of twilight. I cant hear crickets- I didnt expect to, though I guess it would be nice to think I was back -You dont even have a home- I think bitterly.I hadnt realized I walked this far but I find myself face to face with the Empire State Building My mind starts to wonder what it would be like to step out one of the highest windows, Just floating, flying at peace like a sightless bird. The last seconds of my life, stretched to minutes, but then would one feeling be worth hitting the ground in the end? Its not like I would mind dying, not now, with no family or a place I could call home without thinking twice about It. Stop It right now! My inner voice tells me. -Happiness lays somewhere in your future- it carries on, but I dont listen, I have made up my mind, and there was only one road I could take now. I Cyan Oclock, had a mission.. . I had to prove them wrong. Big City Description: Stone Cold By Lockjaw I knew I shouldnt have done this, not like this, not today Not any day. I cant turn rainbow, but no green. Its nothing like home -Snap out of it- I tell myself sternly.I dollars, doll, the cabin says, his tone of voice clearly implying that this wasnt the first time he was trying to get through to me but his face is a mask of nonchalance and amusement, its like he has two personalities that are fighting to show in one way or another Stiffly and without looking him in the eyes, I put a $50 bill in his hand reprise, the images in books lied, or maybe they hadnt and I made it out to be more perfect than it actually was Most people were thankfully keeping to themselves, into anybody eyes- I remind myself. Another man laughed at a Joke that only he didnt expect to, though I guess it would be nice to think I was back -You dont even now, with no family or a place I could call home without thinking twice about it. -Stop it right now! My inner voice tells me. -Happiness lays somewhere in your future- it carries on, but I dont listen.

Saturday, March 28, 2020

The Problem of Monopolies

Monopolies develop according to the definite monopoly market structure which is discussed by economists as opposite to the competitive market because only one seller controls the industry.Advertising We will write a custom essay sample on The Problem of Monopolies specifically for you for only $16.05 $11/page Learn More A company can be described as a pure monopoly when it is a single seller of certain products or services within the market, when it is a price maker, the barriers to entry are high, and there are no close substitutes for products. The development of a monopoly within the industry creates conditions which can characterize the imperfect competition based on the absence of the other sellers. Moreover, the lack of the substitutes is observed, and the company becomes a monopoly within the market (McConnell, Brue, Flynn, 2012). Microsoft is the leading producer of operating systems for personal computers and different types of software in the USA. This leading position is often discussed as an attempt to receive the status of a monopoly within the market in order to gain the high economic profits typical for monopolies oriented to innovations. The recent situation in the market of the computer software is rather controversial. It can be explained basing on the idea that Microsoft tried to gain the market power several years ago. Microsoft took the leading position within the industry in the 1990s when the most successful variants of the Windows operating system for personal computers were worked out. Moreover, the company presented the effective applications software, and the majority of the personal computers’ users began to utilize the Windows operating system. Microsoft Office and Outlook also became popular with the users due to the fact the possible alternatives could not be discussed as the appropriate substitutes for the products and services provided by Microsoft. For instance, the operating system Microso ft Windows 95 was effectively utilized by over than 80% users in the USA because their computers were Intel based (Bittlingmayer Hazlett, 2000). Thus, the situation was discussed by the government as critical because of Microsoft’s possibility to develop into the monopoly with maintaining the control over the market. Microsoft had to change strategies of presenting the products and attracting the buyers after the investigations conducted in 1994 and 1997 in order to address the government’s requirements. The advantages of Microsoft are in the fact the company regularly presents the technologically innovative products which have no substitutes within the market because of their high quality and originality. From this point, Microsoft’s strategy is based on the active usage of the technological development’s results.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Moreover, the company is regulated with references to the effective strategic marketing techniques in order to attract more customers (Bittlingmayer Hazlett, 2000). According to these points, Microsoft supports its leading position and contributes to developing the controversial question of monopolization of the market. Thus, the leading position of Microsoft depends on the high standards and quality of the products. The market occupied by the company is so expanded that there are significant barriers to entry which are the company’s ownership, peculiarities of pricing, and legal aspects. As a result, customers have no access to any relevant alternative products (McConnell, Brue, Flynn, 2012). Today, the activity of Microsoft in developing the operating systems should be discussed with references to such competitors as the producers of iOS for Apple and Linux Operating System. Limiting the possibilities for the competitors’ entries into the market, monopolies contro l the industry and develop monopoly pricing, maximizing the profits. Moreover, these processes are associated with the factor of a downward sloping demand curve which is typical for monopolies. From this point, monopolies are not discussed by economists as the effective way for a company to develop within the industry (Kahn, 1999; Krugman Wells, 2009). Nevertheless, not all the monopolies are bad. For instance, a natural monopoly does not influence the progress of the market negatively because it depends on the system of the fixed costs. Moreover, not all the monopolies are bad because of the definite support provided by the government. That is why, government monopolies can be discussed as good monopolies or legal monopolies. However, the government can regulate and control not many monopolies. The U.S. Postal Service is the legal monopoly developed in the country because the activity of the company is controlled by the government, and the specific functions can be realized only b y the U.S. Postal Service (Krugman Wells, 2009). It is possible to conclude that monopolies challenge the principle of the perfect competition and can be discussed as the negative factor for the industry and market’s development. Nevertheless, such types of monopolies as natural monopolies based on the large economies of scale and constant marginal costs which can be less than average ones and legal monopolies which are characterized by the government’s control should not be discussed as absolutely negative structures because they develop according to the specific principles. Economists agree that the main disadvantages of monopolies are associated with the characteristics of pure monopolies when only one company is a seller within the market with the possibilities to control it and provide the barriers to entry. Furthermore, the monopoly market structure provokes the growth of prices which are often higher than the prices within the competitive markets.Advertising We will write a custom essay sample on The Problem of Monopolies specifically for you for only $16.05 $11/page Learn More References Bittlingmayer, G., Hazlett, T. W. (2000). DOS Kapital: Has antitrust action against Microsoft created value in the computer industry? Journal of Financial Economics, 55, 329-359. Kahn, A. E. (1999). The economics of regulation: Principles and institutions. USA: The MIT Press. Krugman, P., Wells, R. (2009). Economics. USA: Worth Publishers. McConnell, C. R., Brue, S. L., Flynn, S. M. (2012). Economics. USA: McGraw-Hill. This essay on The Problem of Monopolies was written and submitted by user Charlee Knox to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Saturday, March 7, 2020

A Review of Software Tools for Quantitative Data Analysis

A Review of Software Tools for Quantitative Data Analysis If youre a   sociology student or budding social scientist and have started to work with quantitative (statistical) data, analytic software will be very useful to you. These programs force researchers to organize and clean her data and offer pre-programmed commands that allow everything from very basic to quite advanced forms of statistical analysis. They even offer useful visualizations that will be useful as you seek to interpret your data, and that you may wish to use when presenting it to others. There are many programs on the market, but unfortunately, they are quite expensive to purchase. The good news for students and faculty is that most universities have licenses for at least one program which students and professors can use. In addition, most programs offer a free, pared-down version of the full software package which will often suffice. Heres a review of the three main programs that quantitative social scientists use. Statistical Package forSocial Science (SPSS) SPSS is the most popular quantitative analysis software program used by social scientists. Made and sold by IBM, it is comprehensive, flexible, and can be used with almost any type of data file. However, its especially useful for analyzing large-scale survey data. It can be used to generate tabulated reports, charts, and plots of distributions and trends, as well as generate descriptive statistics such as means, medians, modes and frequencies in addition to more complex statistical analyses like regression models. SPSS provides a user interface that makes it easy and intuitive for all levels of users. With menus and dialogue boxes, you can perform analyses without having to write command syntax, like in other programs. It is also simple and easy to enter and edit data directly into the program. There are a few drawbacks, however, which might not make it the best program for some researchers. For example, there is a limit on the number of cases you can analyze. It is also difficult to account for weights, strata and group effects with SPSS. STATA STATA is an interactive data analysis program that runs on a variety of platforms. It can be used for both simple and complex statistical analyses. STATA uses a point-and-click interface as well as command syntax, which makes it easy to use. STATA also make it simple to generate graphs and plots of data and results. Analysis in STATA is centered around four windows: the command window, review window, result window and variable window. Analysis commands are entered into the command window and the review window records those commands. The variables window lists the variables that are available in the current data set along with the variable labels, and the results appear in the results window. SAS SAS, short for Statistical Analysis System, is also used by many businesses; in addition to statistical analysis, it also allows programmers to perform report writing, graphics, business planning, forecasting, quality improvement, project management and more. SAS is a great program for the intermediate and advanced user because it is very powerful; it can be used with extremely large datasets and can perform complex and advanced analyses. SAS is good for analyses that require you to take into account weights, strata or groups. Unlike SPSS and STATA, SAS is run largely by programming syntax rather than point-and-click menus, so some knowledge of the programming language is required.

Wednesday, February 19, 2020

How do external definitions of good and bad mothers and fathers impact Essay

How do external definitions of good and bad mothers and fathers impact on the actual experience of parenthood - Essay Example Also, good and bad have been defined by the respective culture and identity of mother and father rests in the context of their society. However, actual experience moves beyond these stereotypes. Kath Woodward (2002) in her book on Understanding Identity brings up the conflict between self identity and the society created images of the self and the ideal. Though identity is a matter of the individual, it is never free of social stigma and external definitions. She redefines ‘identity’ to encapsulate â€Å"the way of thinking about the links between the personal and the social† (2002). This psycho-social definition of identity offers another perspective of the stereotyping of mothers and fathers Vs actual experience of parenting. She discusses on the relative nature of the reality of parenting. The latter might be the identity they create for themselves, but however hard they strive, the identity cannot be free of the social context and definitions. Kath’s sociological definition of identity is not new, but could be traced back to Adam Smith’s Wealth of the Nations. The concept of individualized self is a modern invention, though. Kath, in th e modern context, reinvents the older concept. Kath also analyses the identity of motherhood with respect to the bodies and selves. She says that the first thing a woman could relate to in her role as a mother is her body. This could be symbols and evidence of patriarchal control of female body. However, the child evokes tenderness in her as against the anger toward the male body. This conflict is discussed by Rich. Any role is not subjective and is always relative to the others involved. For example, parent is relative to the child and the vice versa; the role of the teacher is relative to the role of the student. So roles are modified and moulded according to their relative positions and the feedback from the related roles. In addition, it is dependent on the expectations